When a global phenomenon born in Buenos Aires lands in the Vallès Occidental — and the Parc de Catalunya amphitheatre turns pink, glittery and full of good vibes
On 24 May, the Amfiteatre del Parc de Catalunya in Sabadell experienced something that had never happened before: a Bresh party outside Barcelona. Over 4,000 people, 6 hours of non-stop music and an energy that exceeded every expectation. We produced the event under our brand DobleD Festival, as part of the fifth edition of Festival Observa — and the result confirms something we have been defending for a while: music as a business vehicle works when the context, partners and execution are aligned.
It was the first time Bresh had left its usual Barcelona circuit —Sala Apolo, Poble Espanyol— to land in a city in the Vallès Occidental. And Sabadell responded the way a city that wants new things responds: by filling the venue, painting it pink and turning a Sunday in May into the most crowded day of the festival.
What is Bresh — and why it made sense to bring it to Observa
Bresh was born in Buenos Aires in 2016 as a party among friends. It was created by cousins Alejandro Saporitti and Pablo Monti, later joined by artist Louta. The concept was built on three pillars: freedom, authenticity and belonging — a direct reaction against the rigid codes of Buenos Aires nightlife.
In ten years, that neighbourhood party became a global phenomenon. Today Bresh operates in over 15 countries, has sold out in New York, holds a summer residency at Amnesia Ibiza and attracts figures like Rosalía, Ester Expósito, Lola Índigo and Nathy Peluso in its audience. The format combines resident DJs, immersive decoration, candy bars, photo booths and an instantly recognisable aesthetic: glitter, pink and good vibes as a universal language.
When the opportunity to bring Bresh to the Festival Observa in Sabadell appeared, the reading was immediate. The Parc de Catalunya amphitheatre is a well-established outdoor venue with enough capacity for a young, massive audience. Observa had spent four editions building an eclectic programme — from Buhos to Sopa de Cabra, from Lia Kali to Diferent Elektronik Fest — and needed a bold move to attract the 18-30 segment with force. Bresh was exactly that move.
DobleD Festival: our brand for producing wherever the opportunity arises
DobleD Festival is La Borda Creativa‘s production brand designed to operate in alliance contexts: existing festivals, venues with their own programming or territories seeking a differentiating event. It is not a festival with a fixed base nor a label with an annual line-up. It is a flexible production vehicle that adapts to the partner, the venue and the local audience.
In Sabadell, DobleD Festival operated as co-producer of the Bresh event within the Observa umbrella. This means we managed the direct relationship with the Bresh brand at an international level, DJ bookings, show design, technical and artistic production coordination, and the event’s digital communication strategy. Festival Observa, for its part, provided the venue, access infrastructure, security, bars and the ticket sales machinery already established in the city.
This strategic alliance model is exactly what allows us to be in Sabadell on a Sunday in May, at Siam Park with Looop Festival, at Papagayo Tenerife managing international bookings, or at L’Abarset in Andorra directing artistic programming since 2013.
The alliance with Festival Observa
Festival Observa celebrated its fifth edition in 2026 — three weeks of programming at the Parc de Catalunya amphitheatre in Sabadell, from 21 May to 7 June. A format that has grown year after year, aspiring to exceed 35,000 cumulative spectators in this edition.
This year’s line-up ranged from the free opening night with Carlota Flâneur to the closing with names like Sopa de Cabra on their 40th anniversary tour, including Buhos (sold out weeks in advance), Selva Nua, Lia Kali, Diferent Elektronik Fest, Techno Flamenco, Reggaeton Summer Fest and, of course, Bresh on 24 May — the day produced by DobleD Festival.
The collaboration with Observa was not a simple slot rental. It was a real co-production: the festival organisation understood that Bresh required a different treatment in terms of production, communication and audience experience, and they gave us the space and trust to execute it with our stamp.
The result: 24 May, Amfiteatre del Parc de Catalunya
The numbers speak for themselves. Over 4,000 attendees filled the amphitheatre for 6 hours of non-stop music. Bresh’s DJs deployed the repertoire that has made the brand what it is: a blend of pop, reggaeton, cumbia, trap and electronic music that ignores genres because its audience does too.
The weather cooperated, the venue operated at full capacity and Sabadell’s response was unequivocal. As Ràdio Sabadell reported in its event coverage: “Hundreds of young people, drawn by the good weather and the desire to party, did not want to miss the date at the Parc Catalunya amphitheatre.”
Sabadell surrendered to glitter, pink and good vibes. And we took note.
The La Borda Creativa model: music as a business vehicle
Bresh at Observa is not an isolated case. It is the same philosophy we apply to every project: identify opportunities where music and tourism or leisure appeal create a meeting point, build strategic alliances with local players and execute with the rigour and international network we have been weaving for over a decade.
In Andorra, that translates into the artistic direction of L’Abarset since 2013 and the production of Andorra Mountain Music. In Tenerife, into our integration within the artistic bookings team at Papagayo Club — a venue that has just entered the DJ Mag Top 100 Clubs in the world. At Parc de Catalunya in Sabadell, into a first edition of Bresh that is already calling for a second.
Every territory has its own logic, audience and partners. What doesn’t change is the methodology: business vision, production capacity, international contacts network and an obsession with ensuring the audience experience tells the same story as the project’s strategy.
If you have a project in mind — a festival, a venue, a brand that wants to build its own event — let’s talk.
Contact our team · hola@labordacreativa.com · +376 680 983.
Videos
The energy, the glitter and the 6 hours of Bresh at the Parc de Catalunya Amphitheatre, in pictures.