The season that confirms Tenerife South as one of the great electronic music destinations in the Atlantic — and our next chapter on the island
A year ago we co-produced Looop Festival at Siam Park, alongside Papagayo Club, Just Music and the global brand Bresh. Three editions, close to 15,000 attendees and the confirmation of something we had been sensing from Andorra: Tenerife South wanted — and could — play in a different league.
In 2026 we take the next step. La Borda Creativa joins the artistic bookings team at Papagayo Tenerife on a permanent basis — the beachfront entertainment complex in Playa de las Américas that this season entered, for the first time in its history, DJ Mag’s Top 100 Clubs in the world at number 76. We don’t arrive as an external supplier: we arrive as part of the team.
From partners at Siam Park to bookings team at Papagayo
The relationship with Papagayo is not new. We have been working side by side with the club’s management team for a couple of seasons, first as occasional collaborators on artist bookings for Looop Festival, and progressively taking on a larger role in the venue’s weekly programming. Trust has not been built with a presentation: it has been built with entire seasons of results.
What changes in 2026 is the scope. We now manage the club’s weekly artistic booking — from headliners to regular sessions — coordinating with international representation agencies, tour managers and the venue’s operational team. We’re talking about nights with 1,800 people, lineups that need to match each night’s sonic identity, and budgets that demand artist-by-artist negotiation. This is not desk work: it’s booth work, late-night calls and the first call to the after-show. That’s what we mean by real bookings.
Papagayo Tenerife: the venue that entered this year’s Top 100 worldwide
Located on Avenida Rafael Puig Lluvina, 2 (Playa de las Américas, Arona), Papagayo Tenerife is a two-storey beachfront complex with five bars, open-air terraces, VIP areas with Balinese daybeds and a sound system that has become part of its signature. The upper floor houses El Nido, a room with its own identity within the club, and the AWA restaurant extends the offering towards Mediterranean fusion cuisine with dinners from Wednesday to Sunday.
In DJ Mag’s 2026 international ranking, Papagayo entered the Top 100 Clubs at number 76, recognising precisely what defines the venue: a day-to-night concept, programming that spans house and tech-house to latin-tech, afro-house, disco and open format, and the ability to move very different crowds throughout the same week without losing its soul.
The weekly programming reflects this ambition:
Wednesdays · AWA Sessions — #DeepHouse #OrganicHouse at the restaurant with live DJ and dinner.
Thursdays · Freak Chic — #TechHouse #Techno, the club’s most underground night.
Fridays · FreakChic / Hija de Fruta (alternating) — #TechHouse or #Latin #OpenFormat depending on the week.
Saturdays · Essence — #TechHouse, the venue’s flagship night.
Saturdays at El Nido · Hija de Fruta — #Latin #OpenFormat on the upper floor.
Sundays · Piknik / FNC — #House #Disco to close the week looking out to sea.
A 2026 lineup with international dimension
The 2026 season is dense, international and very well distributed. We have worked with the leading agencies on the circuit — WME, B4Bookings, NGE Music, Future Artists and Analog among others — to match names with brand narrative.
How we work: bookings, communications, staging, hospitality and artist liaison in a single engine room
The integration connects directly with four operational areas.
Communications. Every confirmation translates into an announcement plan coordinated with social media, press and ticketing platforms, respecting the approval timelines set by international agencies — in many cases, prior written approval from London, Amsterdam or Los Angeles. Our communications team controls the publication calendar, creatives and copy for each announcement. We work with the structure of an agency, but with knowledge of the stage: we know what works in the booth and how to tell that story outside it.
Staging. Every night is a universe. Together with the club’s production team, we design the stage setup: lighting, visuals, scenic elements and graphic identity tailored to the headliner and the night. The audience must enter the universe from the moment they walk through the door.
Hospitality. Flights, premium vehicle transfers, four and five-star hotels, gastronomic riders, late check-out, extras control: the operation demands templates, checks and finely tuned suppliers. It’s the least visible area, but the one that decides whether an artist wants to come back.
Artist Liaison. A dedicated figure accompanies the artist from arrival at Tenerife South Airport to departure, managing the advance, the day’s schedule, the booth, the meet & greet and coordination with tour managers and agencies. When it works, you don’t notice; but when it doesn’t work, you notice a lot.
From Andorra to the Canary Islands: our model moves
What we do at Papagayo doesn’t come from nowhere. It’s the natural consequence of a methodology we’ve been refining for years: sustained artistic direction at L’Abarset since 2013, executive production of Andorra Mountain Music, co-production of Looop Festival in Tenerife, and communication campaigns for brands that need to connect with music audiences. We don’t export a formula: we adapt a way of working to each context.
Papagayo is the first project outside the Iberian Peninsula and Andorra where we operate with an integrated role year-round. The club already had its own programming and a solid structure; what we bring is negotiating power with international agencies, lineup vision, and a communications and operations team that connects booking with the entire experience. This is what we are building at Papagayo Tenerife.
If you have a project in mind — a venue, a festival, a brand that wants to build its own night — let’s talk.
Contact our team · hola@labordacreativa.com · +376 680 983.
Videos
The atmosphere, the energy and the nights at Papagayo Tenerife, in images.